Is Network Marketing Easy

I believe if we say bathroom openly, we do a disservice not only for the industry but also to ourselves...or even allude...that NWM is easy. It's not. Nor is any business....WAH or brick & mortar. Anyone who claims otherwise isn’t being entirely honest. I find that to be a shame.

There are 3 key ingredients that NWM needs.... more time, more effort, and yes – more money. Days, months, seasons, all just redirecting your habits. Not easy but doable. Directly refers to your efficiency by manipulating time. The least of which is effort, and effort is completely up to the person....and has a direct effect on how effective you are. There is a price to pay for money which is it limits on self which automatically creates pressure on efficiency and effectiveness. Anyone has to figure out their best mix of the three. But no one else can tell you what that combination is. …but can help you get there (e.g. a good sponsor).

The new mlmer has a long and difficult road ahead...and competition...when it comes to “advertising”. Discovering what that “best combination” is in terms of time, effort, and money is a growing experience. It will not just come on its own most of the time… education (self and provided) and mentoring (if one is lucky enough) are the important factors here and hopefully the facts of life. But “advertising” is not out of the question.

Advertising to me is whatever way you decide to "reach" people. Whether it be the klassik newspaper or ezine ad or the simple hello and sharing of a friend. There are so many ways to “advertise” or “share.”

There are free and low-cost methods that are effective. You just have to figure out which ones work for you.

For example:

One great way to do this is to write and submit ezine articles. It requires time & effort...but no money. Benefits include increased link popularity for the url you put in the sig box (great for search engine ranking), branding, and reach (you can "reach" more with an article than an ezine ad). Plus it's viral. Publishers and directories typically archive your article.....offered long after it originally was offered. Plus it is common for publishers and web masters to want to "pick up" your article...once again some time after you first submitted it.

A classic method is the good old business card...and more inexpensive than one thinks. You can even make your own. Like, just throw them out there like candy. …stores, church, ball games, local events, restaurants (leave 1 with your itemized bill), businesses you frequent, networking meetings, local Chamber Of Commerce. It's only limited by the imagination.

Flyers, posters, post cards, brochures, etc. can also be done on the cheap. You can create your own on your computer or buy tailored or off-the-shelf templates from various online suppliers. You could even set up a joint venture with a local community provider. They print it out for you and stick their "advert" somewhere...you distribute. You win, you pay less than what you would on the open market, and maybe get that partner engaged in your business.

Another cheap way is to place web decals on your vehicle(s). I have one on both our family cars (back window) with a short “catch line” of sorts and my url. Costs were ~ $40 each but visibility was priceless

There are ads in a newspaper/magazine that won’t break the bank. Local publications are a solid place to begin.

These are just a handful of examples.

Then there are the standard ezine holes, leads programs, Forum, (sig line - branding reputation), search engines, "3 foot rule" all other crap. All of these will cost you money...all of them will cost you time piece of work.

I think the secret lies in being creative, and finding what combination of investment of time, energy, money works best for you. It is and should be a personal decision. If you don’t get the dollar “value” you want from the dollar “cost.”...keep looking. But don't EVER give up.

Plus...diversify. Use multiple methods. Why “one path” only?

Should we align ourselves behind those willing to spend $1,000's on advertising? Heck no!! If we should support every interested person, one thing that should be taught is how best to advertise for them. Don’t give them false hope or pressure them to do something they’re not comfortable with. Guide them to options that suit their expectations & capabilities (time, effort, money).

John Milton Fogg’s response to the question is priceless...It is simple, but it is not easy.’

I'd say that captures it fairly well. That's the message. It's not hard to understand...should/is fun.....but which does require some work.

Emerging prosperity means that sending any message to prospects that denies means or effort is involved or needed. — deceives people to fit into the “failed or quit” data.

It creates unrealistic expectations here.

When they do, they begin to believe that they can lounge around on the couch drinking beer & eating potatoe chips all day watching Oprah on TV....and the cash will arrive on its own.